Purple coneflower should be grown in full sun to part shade. Light shade will help it hold its color. It is relatively drought resistant. It should be divided every 4 years in the spring. Purple coneflower BRIGHT STAR has large daisy-like blooms of bright rosy to lavender pink flowers which are borne from mid-summer to early fall. The large maroon cones are excellent for use in dried floral arrangements. Purple coneflower is subject to leaf spot. Japanese beetles may be a problem in areas that have this insect. Purple coneflower may be planted in the middle of a perennial border. It may be included in naturalized areas or in a cutting garden. It will tolerate dry conditions.