Callicarpa can be evergreen or deciduous shrubs with it’s simple, opposite leaves and tiny white pink or purple flowers in clusters. Several shrubs grown together ensures pollination for successful fruiting. ‘Profusion’ is a medium-sized deciduous shrub of upright habit, to 3 meters in height. The leaves are between 5-12 cm in length. It’s flowers are small, lilac; berries 4mm, violet-purple, in compact clusters.